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Content as Currency: Trust and Pipeline in GovCon Marketing with Microsoft’s Edyn Segura

In government contracting, content is more than marketing collateral—it’s the currency of trust. On the latest Branding the Beltway episode, host Stacey Piper spoke with Edyn Segura, Microsoft’s Federal Events & Experiences Marketing Director,  about how federal contractors can leverage content strategically to build credibility, influence buyers, and accelerate pipeline, all while navigating long buying […]

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